CASE STUDY
1. 1968: Start-Up Clothing Brand
Services Provided: SMM, Performance Marketing, E-commerce Management, Photoshoot, Content Creation
Challenge:
1968, a newly launched clothing brand, aimed to establish itself in a saturated fashion market. They required a robust digital presence and an efficient e-commerce setup to compete with established players.
Approach:
-
Designed a cohesive brand identity to reflect their retro-modern aesthetic.
-
Conducted photoshoots to create visually compelling, lifestyle-oriented content showcasing their unique apparel line.
-
Devised an integrated SMM strategy targeting fashion-conscious millennials and Gen Z audiences across Instagram, Facebook and YouTube.
-
Implemented performance marketing campaigns, leveraging paid ads on Meta and Google to drive traffic to their e-commerce platform.
-
Optimized their Shopify-based e-commerce store to enhance user experience and streamline the purchasing process.
Results:
-
Achieved a 150% increase in monthly website traffic within three months.
-
Boosted online sales by 45%, with a 1.5x return on ad spend (ROAS).
-
Grew Instagram following by 1,500 from the scratch within 3 months.
2. Santushti Shakes
Services Provided: SMM, 360° Advertising, Content Creation
Challenge:
Santushti Shakes Pvt. Ltd sought to elevate its brand awareness in a competitive F&B market and attract more footfall to its outlets.
Approach:
-
Crafted an engaging SMM strategy focusing on Instagram Reels, Stories, and carousels to highlight their unique shakes and dessert offerings.
-
Designed a 360° advertising campaign, including in-store branding, outdoor advertising, and digital ads on Google and Meta platforms.
-
Created vibrant, visually appealing content, including videos, stop-motion animations, and user-generated campaigns to enhance audience interaction.
Results:
-
Increased footfall to outlets by 40% in five months.
-
Amplified Instagram engagement by 70%, with multiple posts trending locally.
-
Enhanced brand visibility with over 1.2 million ad impressions across platforms.
3. Dessertino UAE
Services Provided: SMM, Content Creation
Challenge:
Dessertino UAE needed to increase its brand recall and attract a younger and wider demographic in a competitive dessert market.
Approach:
-
Developed a localized content strategy to cater to the UAE market, focusing on cultural nuances and preferences.
-
Produced high-quality images and videos, showcasing their unique shake flavors and presentation styles.
-
Launched interactive campaigns, such as polls, contests, and influencer collaborations, to build brand engagement.
-
Achieved a 55% increase in follower growth on Instagram within six months.
-
Boosted engagement rates by 50%, with Instagram Stories showing a 2x click-through rate.
-
Strengthened brand loyalty through offline store activations and catered to larger audiences in the mall.
4. Fuely
Services Provided: SMM, Content Creation
Challenge:
Fuely, a fuel home delivery service, faced the challenge of building awareness and gaining customer trust for their
innovative offering.
Approach:
-
Created an educational and engaging SMM strategy to explain the concept of fuel delivery services.
-
Developed bite-sized, explainer video content to address safety and reliability concerns.
-
Utilized testimonial-driven campaigns and referral programs to build credibility and encourage word-of-mouth growth.
Results:
-
Increased app downloads by 75% within three months of campaign execution.
-
Generated a 45% improvement in customer inquiries and service bookings via social channels.
-
Established a loyal customer base, with over 3,000 repeat users in four months.
5. FGI: Gallery Revamp Ideation and Restructuring
Services Provided: Ideation and Restructuring
Challenge:
FGI needed a complete revamp of its art gallery space to attract modern art enthusiasts while maintaining its classical charm.
Approach:
-
Conducted an in-depth spatial and audience analysis to understand visitor behavior.
-
Provided creative ideation for restructuring, blending modern interactive elements like digital displays with traditional art showcases.
-
Designed layouts and themes to create a seamless and engaging visitor experience.
Results:
-
Received positive reviews from art enthusiasts and critics for the innovative presentation style.
6. TANS Entertainment
Services Provided: SMM, Digital Promotions
Challenge:
TANS Entertainment wanted to amplify its online presence and promote its music and entertainment projects to a global audience.
Approach:
-
Launched tailored SMM campaigns across Instagram, YouTube, and Facebook to spotlight new releases and events.
-
Collaborated with influencers and music communities to promote projects organically.
-
Developed teaser trailers, behind-the-scenes content, and event promotions to create buzz around new releases.
Results:
-
Grew TANS Entertainment’s YouTube channel subscribers by 50% in six months.
-
Achieved over 2 million views on promoted music videos.
-
Elevated brand recognition internationally, with significant traction in key target markets.
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Client Case Studies
Services Provided: SMM, Performance Marketing, E-commerce Management, Photoshoot, Content Creation
Challenge: 1968, a newly launched clothing brand, aimed to establish itself in a saturated fashion market. They required a robust digital presence and an efficient e-commerce setup to compete with established players.
Approach:
-
Designed a cohesive brand identity to reflect their retro-modern aesthetic.
-
Conducted photoshoots to create visually compelling, lifestyle-oriented content showcasing their unique apparel line.
-
Devised an integrated SMM strategy targeting fashion-conscious millennials and Gen Z audiences across Instagram, Facebook and YouTube.
-
Implemented performance marketing campaigns, leveraging paid ads on Meta and Google to drive traffic to their e-commerce platform.
-
Optimized their Shopify-based e-commerce store to enhance user experience and streamline the purchasing process.
Results:
-
Achieved a 150% increase in monthly website traffic within three months.
-
Boosted online sales by 45%, with a 1.5x return on ad spend (ROAS).
-
Grew Instagram following by 1,500 from the scratch within 3 months.
1968: Start-Up Clothing Brand
1
Services Provided: SMM, Content Creation
Challenge: Dessertino UAE needed to increase its brand recall and attract a younger and wider demographic in a competitive dessert market.
Approach:
-
Developed a localized content strategy to cater to the UAE market, focusing on cultural nuances and preferences.
-
Produced high-quality images and videos, showcasing their unique shake flavors and presentation styles.
-
Launched interactive campaigns, such as polls, contests, and influencer collaborations, to build brand engagement.
Results:
-
Achieved a 55% increase in follower growth on Instagram within six months.
-
Boosted engagement rates by 50%, with Instagram Stories showing a 2x click-through rate.
-
Strengthened brand loyalty through offline store activations and catered to larger audiences in the mall.
Dessertino UAE
3
Services Provided: SMM, 360° Advertising, Content Creation
Challenge: Santushti Shakes Pvt. Ltd sought to elevate its brand awareness in a competitive F&B market and attract more footfall to its outlets.
Approach:
-
Crafted an engaging SMM strategy focusing on Instagram Reels, Stories, and carousels to highlight their unique shakes and dessert offerings.
-
Designed a 360° advertising campaign, including in-store branding, outdoor advertising, and digital ads on Google and Meta platforms.
-
Created vibrant, visually appealing content, including videos, stop-motion animations, and user-generated campaigns to enhance audience interaction.
Results:
-
Increased footfall to outlets by 40% in five months.
-
Amplified Instagram engagement by 70%, with multiple posts trending locally.
-
Enhanced brand visibility with over 1.2 million ad impressions across platforms.
Santushti Shakes
2
Services Provided: SMM, Content Creation
Challenge: Fuely, a fuel home delivery service, faced the challenge of building awareness and gaining customer trust for their innovative offering.
Approach:
-
Created an educational and engaging SMM strategy to explain the concept of fuel delivery services.
-
Developed bite-sized, explainer video content to address safety and reliability concerns.
-
Utilized testimonial-driven campaigns and referral programs to build credibility and encourage word-of-mouth growth.
Results:
-
Increased app downloads by 75% within three months of campaign execution.
-
Generated a 45% improvement in customer inquiries and service bookings via social channels.
-
Established a loyal customer base, with over 3,000 repeat users in four months.
Fuely
4
Services Provided: Ideation and Restructuring
Challenge: FGI needed a complete revamp of its art gallery space to attract modern art enthusiasts while maintaining its classical charm.
Approach:
-
Conducted an in-depth spatial and audience analysis to understand visitor behavior.
-
Provided creative ideation for restructuring, blending modern interactive elements like digital displays with traditional art showcases.
-
Designed layouts and themes to create a seamless and engaging visitor experience.
Results:
-
Received positive reviews from art enthusiasts and critics for the innovative presentation style.
FGI: Gallery Revamp Ideation and Restructuring
5
Services Provided: SMM, Digital Promotions
Challenge: TANS Entertainment wanted to amplify its online presence and promote its music and entertainment projects to a global audience.
Approach:
-
Launched tailored SMM campaigns across Instagram, YouTube, and Facebook to spotlight new releases and events.
-
Collaborated with influencers and music communities to promote projects organically.
-
Developed teaser trailers, behind-the-scenes content, and event promotions to create buzz around new releases.
Results:
-
Grew TANS Entertainment’s YouTube channel subscribers by 50% in six months.
-
Achieved over 2 million views on promoted music videos.
-
Elevated brand recognition internationally, with significant traction in key target markets.